What is An SEO Agency and What Exactly Do They Do?

With more and more businesses moving to an online space, it’s becoming increasingly necessary to seek out SEO agencies that help with creating an online presence to attract more customers. Search engine optimization plays a significant role in online business growth by ensuring that you stay ahead of your competitors. This not only helps improve your online business ranking, but also increases the return on investment. As part of the many things that SEO agencies do, they ensure that other online marketing activities are also well supported, including email marketing and pay-per-click (PPC) as well.

 

What is an SEO agency?

In simple terms, an SEO agency is a firm that provides SEO services that are geared towards improving online visibility for businesses. A SEO digital agency incorporates a different mechanism to ensure your content and website design are more attractive on different search engines. A well-optimized website will appear among the top pages of search engine results, meaning that you’ll get a lot of traffic for your business website and thus more conversions.
 

What does an SEO agency do?

SEO agencies provide a number of services to businesses to improve their ranking in all search engines. Below are some services offered by an SEO agency:
 
       1. Keyword Research
This is one of the many services offered by an SEO agency. Keyword research involves intensive research to identify the best keywords that will ensure a higher ranking in search engines. Ideally, a SEO digital agency will help you in identifying keywords that users use to search for various products or services. When looking for the best keywords, an agency will also consider its competitors keywords with relevance and search volume.
 
       2. Content Creation
Content is key when it comes to SEO. The quality of content created for your website has an effect on its general performance. An SEO agency understands how to create unique and quality content organically. Although content creation sounds like an easy task, the truth is that maintaining consistency while incorporating the right keywords can be hard unless you know what you are doing.
 
       3. Competitor Research
This is an essential task performed by SEO agencies. Every business owner with an online space is looking for strategies to increase their market share and stay ahead of competition. A SEO digital agency will monitor your competitors’ backlink profiles and traffic by evaluating their target keywords, audience, and other data so that they can identify where gaps and opportunities exist. With the ever-changing digital marketing space, businesses need competitor research to stay relevant in their industry.

 

       4. Website Audit
It’s essential to be able to have access to your general website performance data. An SEO agency will do a detailed site audit to determine strengths and weaknesses of your website and develop optimization campaigns to improve performance and searchability so that potential prospects can find you easier. Some of those activities including URL structure, webpage load speed, title tags, content, internal linking and conversions All these have an impact on your website performance. A SEO digital agency will make the necessary adjustments to make sure your website is running smoothly and efficiently.
 
       5. Link Building
Link building is an intensive task that SEO agencies can easily handle. The general reputation of a business website is usually determined by backlink profiles. If your website has many quality backlinks, especially from authoritative sites, the higher the chances of search engines recommending your business website to its users. SEO agencies usually employ advanced link building strategies, which include generating quality and unique content, offering up relevant content to other sites and ensuring your website appears in reputable directories. An SEO agency understands this process very well, and adheres to Google’s protocols and best practices.
 
       6. Local SEO Services
Local SEO services are essential, especially for local businesses. SEO agencies usually help local businesses gain visibility locally by analyzing suitable keywords that are locally based and relevant within a geographic area so prospective customers can find these businesses. A digital marketing agency will optimize local business listings, directory listings, and external links to websites that list your company information.
 
       7. Google Analytics Analysis
A SEO digital agency can review your business website performance using analytics tools such as Google Analytics to evaluate its effectiveness, trends and the opportunities you might be missing. This not only helps in making the necessary adjustments to your online campaigns, but also assists in determining whether there are gaps that need to be addressed. With Google analytics analysis, your business can take advantage of growth opportunities that will help your business grow.
 
       8. Optimizing Website Structure
The ease of navigation throughout a website is essential if you want prospects to stay and read the content on your website. If you have a website that makes users struggle while opening different pages, you’re likely to lose a lot of potential customers to your competitors. A SEO digital agency audits website structures and gives the necessary recommendations for improvement. Optimizing your website navigation not only assists in ensuring your users don’t struggle but also enables search engine crawlers to identify your site’s structure and layout correctly.
 
       9. Technical SEO Analysis
Generally speaking, an SEO optimized website should have some basic components in place for it to be able to rank high on search engines. The three most basic factors are page load speed, responsiveness and connectivity. All these affect website ranking. Therefore, a SEO digital agency assists in adjusting site speed, ensuring secure connections, and making content responsive on any device.

 

       10. Analysis of Penalties
Today, search engine algorithms change on a regular basis. The reason behind this is that search engines are looking for ways to penalize websites who try to gain an illegal (Black Hat Techniques) advantage to try and rank higher which ultimately leads to getting penalized by search engines once they identify this has been performed. A more common penalty is when websites are out of date and not structured properly with proper page organization and flow. A good SEO agency will help you determine if your website is penalized or not, and what work is needed to get it to optimized level.  Getting penalized has a significant impact on your website which could mean limited traffic and exposure on the web in general.
 
In conclusion, these are some of the services offered by an SEO agency. Other services include but not limited to website redesign, on-page and off-page optimization, link removal, online review management, email management, ranking reports, bounce rates, page views, conversion rates, number of leads and value of conversions juts to name a few.