Where is the first place customers usually search for products or services online? That’s right, Google. Google is the number one search engine in the world, which means people are looking for you, your products, and services. It’s become increasingly important to have excellent online reputation management through positive feedback from customers on Google Reviews.
In today’s competitive marketplace, having tons of online reviews is a unique and effective way to differentiate your business from the competition. Since 84 percent of customers claim that reviews influence their purchasing decisions, having a good online reputation is essential to drive company traffic and sales. At Pixel Bytes Media, we provide you with the resources and help you need to receive positive reviews for your company while proactively preventing negative reviews from hurting your online visibility.
Companies should care greatly about reviews that are written about their products or services; they can be a great barometer about how your company is doing from a customer services standpoint, from a product or service quality standpoint, and address any issues or flaws in your processes or products that may need to be resolved.
In today’s digital world, people have the power to make their experiences with your company known to a mass market, which can positively or negatively impact your business. Whether the product or service is fantastic, or it was poor, they want people to know about it, and they can let their friends know how your company did very easily, literally with the click of a button.
Why is Reputation & Reviews Management so important? 63% of customers are more likely to purchase a product that has reviews and product ratings
Customers put their name and reputation behind yours with our product and service review management
The more reviews and higher ratings a company has, the higher you will rank in search engine results
Product and service reviews convey trust in the product and the company, and are key to long-term loyalty
Product and service reviews have SEO benefits from the added content to your website
Reviews can generate higher favorable ratings can have a positive impact on click-through rates
Customers are more likely to purchase products or services from a company with positive reviews
Having positive Google review can lead to increased traffic to your company’s location
Evaluate current product review program
Set up an online product and service review management program if needed
Set up an email marketing campaign inviting customers who have made a purchase to leave a review
Monitor customer reviews and respond to them in a timely manner
Analyze all current Google, Yelp and other platform reviews to understand your brand’s current online reputation better
Establish company goals and objectives for a stronger online presence
Identify and choose review websites that fit your business goals
Actively monitor all reviews online to ensure a positive brand reputation is being portrayed
Ask customers what they like best about your business to find out what it is you are doing right and determine where areas of improvement can be made
Monitoring and addressing product or service reviews from customers will let your prospective customers know you care and are in-tune with their feelings about your product or service.
Product review management is informative for customers, and other customers or prospective customers can learn more about your products or services from the response you left to a positive or negative review
Quickly addressing a product or service review, especially if it is negative, to engage and resolve the issue with the reviewer who left a negative review to remove it.
Responding to reviews gives your audience a better feel for your company and the company culture, how you address problems or issues, etc.
Product and Service Reviews are good for SEO because the customers are adding
For a free consultation and an audit of your website and online presence, please call Pixel Bytes Media for your Web Development, Search Engine Optimization, Digital Marketing, Email Marketing, and Reviews Management needs. (Call 248-801-4477) or you can fill out our FREE Website Audit Form HERE.